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Business and market development consulting

Business development and market expansion consulting — strategy, GTM, and organizational change “turnkey”

When organic growth slows down, competition intensifies, and margins “melt,” a company needs a new impulse — new segments, channels, products, and geographies. However, entering the EU market involves regulations, certification, logistics, taxation, and cultural nuances. Mistakes in choosing the presence model (dealer/distributor/own entity), pricing, localization, or partners lead to wasted time and budget. Internally, additional challenges arise: no dedicated business development function, unclear roles, lack of structured KPIs, and marketing and sales working in “separate worlds.”

We’ll bring your business to new markets and accelerate growth: strategy, go-to-market, partnerships, and organizational change — from hypotheses to first contracts (Ukraine and EU).

Why work with us:

Ukraine + EU.

We understand regional regulatory and cultural specifics, work bilingually, and account for banking, investor, and local compliance requirements.

Finance × Legal × Sales.

We integrate strategy, numbers, and contract terms — with no gaps between functions.

Results-driven.

From hypotheses to demand validation and first contracts; transparent pipeline and unit-economics metrics.

Project discipline.

Timeline, stage-gate, reporting for owners/CFO, and full control of risks and budget.

We connect strategy, market, and execution.

Our team conducts strategic diagnostics, formulates growth hypotheses, develops the go-to-market (GTM) plan, sets up unit economics, and designs EU market entry considering legal and tax requirements. Then, we support implementation: testing demand, building channels, finding partners, preparing contracts, and launching first sales. In parallel, we strengthen the organization — roles, KPIs, processes, and management rituals — to ensure sustainable growth. Our solution includes:

Strategic diagnostics and market.

Analysis of the current portfolio and positioning, competitive landscape, customer jobs (Jobs-to-be-Done). Selection of priority EU countries/regions and assessment of market size and accessibility (TAM/SAM/SOM).

Value and product.

Crafting the value proposition, defining necessary product/service adaptations (localization, packaging, service), preparing a “minimum viable offer” for pilot sales.

Go-to-market and channels.

Selecting the entry model: distribution/agent, marketplace/e-commerce (IOSS/OSS), direct sales, or partnerships. Designing the funnel, marketing/sales roles, CRM pipeline, and inter-function SLA.

Partners and deals.

Partner sourcing and screening in the EU, preparation of materials (one-pager, teaser, demo), negotiation of terms: exclusivity, sales plan, service, and KPIs.

Pricing and unit economics.

Target pricing and price waterfall considering VAT, logistics, and service terms; CAC/LTV, contribution margin, and channel ROI.

Legal and tax.

Recommendations on the presence model (dealer/agent/distributor/branch/subsidiary), basic contract templates, VAT/OSS registration, EORI, Incoterms selection, customs and labeling requirements, IP protection — together with legal experts.

Certification and compliance.

Compliance roadmap (e.g., CE/REACH/RoHS if applicable), labeling/instruction requirements, data policy, and GDPR compliance for digital channels.

Operational rollout.

90-day plan: marketing campaigns, content and localization, logistics and service setup, partner/sales training, metrics (MQL→SQL→Win), and quality control.

Organizational change.

Roles and RACI in BD/marketing/sales, goal system (OKR/BSC), motivation, weekly pipeline reviews, retrospectives, and improvement cycles.

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Results and benefits for your business

By working with us, you will see tangible results:

A validated market entry business case

with clear economics and payback plan.

First wave of deals/partnerships

in target segments and a scalable GTM model.

Reduced entry risks

(legal/tax/operational) through structured preparation and “right” contracts.

Improved growth manageability

roles, processes, KPIs, and rituals that sustain pace without overloading the team.

Ready to take the next step?

Planning EU expansion or looking for growth points?

Request a Market Entry Canvas / Growth Sprint — within 2–3 weeks, we’ll create your entry strategy and first sales plan tailored to your case.

Questions and answers

Your question remains
unanswered?

Request a consultation

Where to start when entering the EU market?

Begin with a short screening of countries and segments, and validate demand hypotheses (customer discovery, test campaigns, pilot sales). Then move on to selecting a GTM strategy and preparing the infrastructure.

Is it necessary to open a legal entity in the EU?

Not always. At the start, it’s often more efficient to work through a distributor, agent, or e-commerce. Establishing a legal entity makes sense when warehouses, service teams, staff, or large contracts are required.

What documents are required for export?

It depends on the product or service: commercial invoices, packing lists, certificates of origin, declarations of conformity (CE), transport documents (CMR/BL), EORI registration, VAT/OSS — depending on the case.

How long does market entry take?

A pilot launch usually fits within 2–3 months (from segment selection to first deals); scaling typically takes 6–12 months depending on the product and channels.

How to manage risks?

We use a stage-gate approach, legal review of contracts, insurance or letters of credit when needed, demand testing with small batches, and control of unit economics and currency risks.

Other services

Transaction support and compliance

Legal transaction support Due diligence M&A transactions KYC/AML outsourcing

Corporate finance and consulting

Implementation of management accounting IT systems Management accounting setup and audit Implementation of budgeting Investment project analysis Setup of financial and economic department Development of organizational, legal, and financial structure

Project support

International Commercial Law Business and market development consulting Lean Management Management of individual company projects

Business development and market expansion consulting covers growth strategy, market analysis, and go-to-market (GTM) design, partner search, and organizational transformation. We help Ukrainian companies enter EU markets, taking into account certification, taxation, and logistics requirements, while building sustainable sales and marketing channels for scalable growth.

The service includes:

Strategic diagnostics and market selection: assessment of EU country/segment potential, competitor analysis, and value proposition design.
GTM model and channels: distribution/agency, marketplaces and e-commerce (OSS/IOSS), direct sales, partner alliances; sales funnel and CRM pipeline setup.
Pricing and unit economics: target pricing, VAT/logistics considerations, CAC/LTV, contribution margin, and breakeven points.
Legal and tax aspects: presence model (subsidiary/branch/dealer/distributor), VAT registration, EORI, Incoterms selection, customs and labeling requirements, IP protection (in cooperation with legal experts).
Certification and compliance: CE/REACH/RoHS plan (if applicable), labeling and documentation, GDPR and privacy policy for digital channels.
Operational launch: 90-day plan, localization, marketing and sales, partner training, service and logistics, KPIs and reporting.
Organizational transformation: roles, RACI, OKR/BSC, team motivation, weekly review cycles, and continuous improvement.

Transactional support and compliance